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Home > Resources > Business Centre > Business Calculators > Lifetime Value

Customer Lifetime Value Calculator

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Enter the details based on one average customer

Calculator

Customer's average spend per purchase£

Average number of purchases per year

Average % profit on each purchase%

No. of years customer is likely to remain a customer

Estimated number of referrals per year from this customer

Average spend per purchase of referred customers£

Average number of purchases per year of referred customers

Average % profit on each purchase of referred customers%

No. of years referred customers are likely to remain customers

LIFETIME VALUE OF THE CUSTOMER£

The result shows the profit you make every time you gain one new average customer. Based on this you may realise you can afford to spend more on gaining and keeping customers than you thought. You just have to watch the cashflow. For further assistance please contact us.

Willsons is a trading name of Willsons (Higham Ferrers) Ltd, registered in England and Wales under Company No. 09172801

Directors: C Baird FCA and D Barry FCCA

Registered office: Carlton House, High Street, Higham Ferrers, Northamptonshire, NN10 8BW

Registered to carry on audit work in the UK by the Institute of Chartered Accountants in England and Wales.

Details of our audit registration can be viewed at www.auditregister.org.uk for the UK.

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Customer Lifetime Value Calculator

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